Is TV advertising for health insurance worth the expense? A new study says, 'maybe not' - EurekAlert (press release)
Is TV advertising for health insurance worth the expense? A new study says, 'maybe not'
EurekAlert (press release) CATONSVILLE, MD, September 4, 2018 - A new study to be published in the INFORMS journal Marketing Science has revealed that health insurance has a small effect on brand enrollments, raising the question of whether health insurance television ... |
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Is TV advertising for health insurance worth the expense? A new study says, 'maybe not' - EurekAlert (press release)
![Is TV advertising for health insurance worth the expense? A new study says, 'maybe not' - EurekAlert (press release)]()
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September 05, 2018
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